Help your customers find you.

Search Engine Optimization

Part of running and growing your online presence is having a website that uses the latest in search engine optimization techniques. Search engine optimization can mean many things for the content on your website, but it’s basically a strategy that ensures search engines can find your content and index it. The better your search engine optimization is on your website, the easier it will be for Google or Yahoo to catalog your site.

There are many ways to ensure that the SEO or search engine optimization of your website is up to date. The most important thing to keep in mind is that you should stick to trusted or search engine optimization methods. These are also known as SEO white hat that’s a positive way to play within the rules and grow your online website. There are other ways to boost your search engine results, but many of these SEO tactics are frowned upon.

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First Step

Target Market Business Analysis

Website analysis. Analysis of meta sets/keywords, visible text and code to deter­mine how well you’re positioned for search engines. For example, how much code do you have on a page compared to text?

Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective search positioning strategy. We’ll start from the top five results in the Google listing results to begin this process and expand as necessary.

Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. We begin with this: What would costumers type into a search engine to find your business website or page?

Second Step

Keyword Research and Development

Keyword Analysis – From nomination, we further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent sources.

Baseline Ranking Assessment – We need to understand where you are now in order to accurately assess your future rankings. We develop gather your initial rankings and then monitor is on a weekly interval, over time we will move to monthly interval.

Goals and Objectives – lt’s ideal to clearly define your objectives in advance so you can truly measure your ROI from any programs implemented. Example: We may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or we may want to improve your current conversion rate of one percent to two in a specified period.

Third Step

Content Optimization and Submission

Create page titles. Keyword-based titles help establish page theme and direction for your keywords.

Create meta tags. Meta description tags can influence click-throughs but aren’t directly used for rankings. (Google doesn’t use the keywords tag any­more.)

Strategic placements. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of

Search Engine Sitemaps. These make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.

Fourth Step

Continuous Testing and Measuring

Website analysis. Analysis of meta sets/keywords, visible text and code to deter­mine how well you’re positioned for search engines. For example, how much code do you have on a page compared to text?

Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.

Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!

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Why should you care about SEO?

Black hat tactics may net you short term results, but it’s only a matter of time before larger search engines blacklist or remove your website all together. This is why it’s important to stay on top of your SEO efforts to make sure that you are playing by the rules. Having spammy links or not adhering to these basic white hat SEO tactics can lead to disaster.

Any business that has an online presence can benefit from the proper search engine optimization. You’ll not only increase your search engine ranking, but you are creating content that’s original, easy to read and connects you to potential buyers. The content on your website should be simple and straightforward, and have real informational value to benefit your users.

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Search engine optimization can mean the difference between success and failure

SEO is vital to your business today

Using these search engine optimization techniques can help you create the online empire you’ve always dreamed of. Doing business on the Internet and promoting your company is just a small part of your search engine optimization. Use these superior SEO techniques to develop the website that your business deserves today. 

Contact a SEO expert to see how your content stacks up. Having an SEO professional go through your website to optimize and increase it’s ranking is vital to your success.

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