Shopping through social media networks

Social Commerce

It’s changing the way that people shop and conduct business online, yet many people have no idea what social commerce really is. Although you may not know what the term means, there’s a good chance you’ve already been a huge part of it. Social commerce is simply the next stage of shopping through social media networks. This form of marketing is growing at an astronomical rate, so much that it’s changing their approach to online marketing all together.

Although you may not know it, there’s a good chance you’re already an avid social shopper. The next time you log into Facebook, Groupon or another platform to shop for products you are shopping through social media. What makes social commerce so successful is the combination of shopping and mobile devices, set against the social interactions of these popular platforms.

If you are looking to expand your business or take it to the next level, understanding what social commerce is makes a world of difference. Here’s a few important pointers behind social commerce and how you can use them to optimize your reach and your revenue.

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Incorporating social commerce marketing

Commerce is Social

Interaction

Social commerce not only requires interaction but it encourages it as well. Marketing through the various social commerce services means that you are helping reach new customers through social interaction. Social events like user ratings or shopping wish lists are just some of the big ways that social commerce is affecting how consumers shop.

Birds of a Feather

Social media networks join people from all walks of life and all over the world. By combining them a common thread or passion, many companies are discovering new niche markets to sell to. It’s this increased demand that causes many companies to go through social commerce.

Product discovery

When you’ve got a new product on the horizon, there’s few better ways to get your product to market. Social commerce enables users that follow you to be “in the know” and helps your product. Sharing your product or service to friends and family increases the range of possible customers.

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