It’s changing the way that people shop and conduct business online, yet many people have no idea what social commerce really is. Although you may not know what the term means, there’s a good chance you’ve already been a huge part of it. Social commerce is simply the next stage of shopping through social media networks. This form of marketing is growing at an astronomical rate, so much that it’s changing their approach to online marketing all together.
Although you may not know it, there’s a good chance you’re already an avid social shopper. The next time you log into Facebook, Groupon or another platform to shop for products you are shopping through social media. What makes social commerce so successful is the combination of shopping and mobile devices, set against the social interactions of these popular platforms.
If you are looking to expand your business or take it to the next level, understanding what social commerce is makes a world of difference. Here’s a few important pointers behind social commerce and how you can use them to optimize your reach and your revenue.